Home Depot has broken records as an interconnected multi-channel retailer

Interconnected multi-channel retailer - Home Depot Store

The American building materials and garden supply chain has used online tools to great advantage. The Home Depot’s strategy to become an interconnected multi-channel retailer allowed it to break records at a time of very limited growth in its category. The building materials and garden supply retail sector in the US grew by 0.6 percent from 2018 to 2019. During that same span of time, Home Depot managed to grow its revenues by 1.8 percent overall. In 2018, its revenues were $108.2 billion whereas that figure rose to $110.2 billion…

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