Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…
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Mobile payments record broken by eBay
The American smartphone transactions volume increased by 133 over last year’s figures. Mobile payments and everything in the smartphone commerce sphere has been making news headlines throughout the entire holiday shopping season, and the figures are now starting to reveal that records are being broken this year. eBay, for example, has shown that year over year, its use has exploded over smartphones and tablets. Similarly, Waifair.com, a home goods retailer, has reported that its Cyber Monday revenues spiked by 75 percent this year, when compared to the same day last…
Read MoreM-commerce set for massive Christmas shopping success in UK
New research from NetSuite has shown mobile commerce will be a key factor in holiday shopping. An m-commerce study commissioned by NetSuite Inc. has revealed that nearly one quarter of consumers intend to spend a larger amount of money this year on their Christmas shopping than they did three years ago. It also indicated that many would be using mobile devices to help to make their purchases. The research indicated that m-commerce will be playing a vital role in driving holiday sales throughout the Christmas shopping season in the United…
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