Tag: holiday shopping trends

Mobile commerce will drive 1 of every 2 Thanksgiving Day online purchases

Julie Campbell
Thanksgiving Day mobile commerce

IBM is now predicting that smartphones and tablets will surpass desktops for the first time ever. As the official start of the holiday shopping season approaches, and as early shoppers are already heading out to see what ideas and deals they can find, IBM has now predicted that on Thanksgiving Day the online shoppers will be conducting price comparisons, reading about products and making purchases over mobile commerce will represent 53 percent of all online shopping activities. This represents an increase of 23 percent over the figure that was calculated…

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Augmented reality gaining momentum with companies during the holiday season

Stephen Vagus
Mobile Commerce

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

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Michael’s to engage holiday shoppers with new QR code campaign

Stephen Vagus

Earlier this year, Michael’s Stores Inc., a specialty retailer catering to the artistic community, announced plans to engage in mobile marketing. The company is quite popular amongst artists for their offering of high-quality supplies and accessories, but has had little to no Internet presence. As consumers become more immersed in mobile technology, the company is in danger of being left behind. One of the tools that could help Michael’s catch up with consumers is QR codes. During this year’s Mobile Marketing Summit 2011 in San Francisco, California, Anthony Price, senior…

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Google predicts that mobile will represent 15 percent of Black Friday searches

Jennifer Goula
black friday Mobile payments and Shopping Trends

Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…

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