While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they shop. That way, by the time they arrive at the self checkout…
Read MoreTag: holiday shopping season
Mobile holiday marketing campaigns appreciated by customers but underused by retailers
A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved…
Read MoreMobile shopping apps to play central role in holiday e-commerce this year
The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…
Read MoreMobile shopping is expected to be big on Thanksgiving
Adobe Digital Index data has shown that this will be the second year in a row that m-commerce will rise sharply. Aside from getting together with family and stuffing themselves full of an unimaginable amount of turkey, this Thanksgiving will also be a time when many Americans turn to mobile shopping to get themselves into the holiday shopping mood. The retail craving has always been strong on this holiday, and online browsing and buying is moving to smartphones. According to the Adobe Digital Index, Thanksgiving this year is expected to…
Read MoreMobile commerce fail could cost UK retailers billions
It has been estimated that £2.5 billion could be missed by companies that overlook consumer expectations. This year is expected to represent the holiday shopping season in which mobile commerce will play the most vital role in the history of online purchasing, but a recent analysis by Jumio, Inc. has suggested that retailers remain unprepared and will pay the price for it. Outdated mobile checkout experiences will cost retailers an estimated £2.5 billion this holiday season. That is the figure that Jumio has stated will be missed by retailers as…
Read More