holiday shopping 2020 Archives

Black Friday mobile commerce took off by 25 percent, says study

12/08/202012/04/2020 Sam Lambert

Black Friday mobile commerce - people looking happy using mobile device

The research showed that people increasingly took to their smartphones to buy $3.6 billion in purchases. Black Friday mobile commerce shopping blasted through records in the United States, as consumers used their smartphones to buy gifts at great deals online. That day was the second best ever in the US when taking all online purchases into account. When including mobile and desktop purchases, that one day came in second to Cyber Monday 2019. That said, this Black Friday mobile commerce trend was an important one as many people avoided shopping…

Google Shopping boosts its pricing options in time for holiday season

10/29/202010/26/2020 Sam Lambert

Google Shopping - Google search on mobile phone

With an eye on mobile shoppers, the tech giant is adding comparisons and deal notifications. Google Shopping has been gearing up for this year’s holiday season which is expected to be larger than ever online as consumers avoid heading out to stores amid the pandemic. New features are being added to make it easier for buyers to purchase from local shops. Among the new Google Shopping features added in time for the holiday purchasing rush include price comparisons, deal notifications, and even information about local stores such as the availability…