The massive online marketplace has ambitious intentions for testing the use of its services. eBay has now announced its intentions to put considerable testing into place in order to measure the behaviors of consumers who use its mobile payments services while they are in stores and restaurants throughout 2013. This is because its plans include the doubling of the current size of its PayPal business. According to the chief executive of eBay, John Donahoe, “Mobile is becoming the new normal.” He discussed a new partnership that the company has just…
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Mobile payments research shows that holiday purchases will average $20 to $100
Consumers are still skeptical about smartphone wallets, and are hesitating to use them for large purchases. Payment processing company leader for the consumer direct brands industry, Litle & Co., has announced the results of its independent consumer survey that could help to identify the mobile payments trends for the upcoming holiday shopping season. Sixty percent of the respondents had a smartphone or tablet, but only about 25 percent have used it to shop. The research also determined that the price point that brands, retailers and marketers will want to target…
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