holiday mobile shopping Archives

Mobile shopping share of e-commerce is spiking this year

12/16/202012/15/2020 Stephanie Beck

Mobile shopping share - mobile phone and laptop

In 2020, retailers are recording more digital conversions over smartphones than in previous years. Only a handful of years ago, the mobile shopping share was next to irrelevant in the grand scheme of e-commerce. Though it was relatively certain that smartphones would be a vital platform for making purchases, it hadn’t happened yet. In 2014, smartphones and tablets accounted for only 13 percent of al digital sales. Moreover, those numbers were for orders much different than those of today’s mobile shopping share. At that time, the trend clearly showed that…

New Facebook ad features taking aim at holiday mobile commerce

10/23/202010/22/2020 L. Green

The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…

Holiday smartphone shopping approaches ubiquity this year

11/25/201911/24/2019 Jesse Collins

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

Survey says holiday shopping to be led by mobile, not social this year

10/29/201910/28/2019 Jorge Gonzalez

Findings of a recent Deloitte survey predicts U.S. consumer spend habits. The professional services network is one of the first to release an early holiday shopping prediction survey this year. Deloitte’s 34th annual holiday retail survey polled 4,410 adult consumers across the U.S. in September to discover their intentions regarding holiday spending. Consumers seem keen to spend on experiences. While Deloitte’s 2019 holiday shopping retail survey is only a prediction and won’t necessarily line up with what actually results by the end of the shopping season, it does hold value…

Mobile shopping on Christmas Day rose by 20.4 percent

12/30/201412/27/2014 Julie Campbell

Sales as a whole on that specific day of the year increased by 8.3 percent over the same day in 2013. The Digital Analytics Benchmark Hub at IBM has now released statistics that indicate that Christmas Day was a big time for mobile shopping, this year, despite the success that was seen in terms of growth in overall purchases throughout the holiday season. On that day, online sales as a whole saw a healthy increase of 8.3 percent over the figure seen in 2013. That said, the online commerce traffic…