Holiday smartphone shopping approaches ubiquity this year

Holiday smartphone shopping - woman using mobile device

Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…

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Survey says holiday shopping to be led by mobile, not social this year

Data Safe While Shopping Online

Findings of a recent Deloitte survey predicts U.S. consumer spend habits. The professional services network is one of the first to release an early holiday shopping prediction survey this year. Deloitte’s 34th annual holiday retail survey polled 4,410 adult consumers across the U.S. in September to discover their intentions regarding holiday spending. Consumers seem keen to spend on experiences. While Deloitte’s 2019 holiday shopping retail survey is only a prediction and won’t necessarily line up with what actually results by the end of the shopping season, it does hold value…

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Mobile shopping on Christmas Day rose by 20.4 percent

IBM mobile shopping

Sales as a whole on that specific day of the year increased by 8.3 percent over the same day in 2013. The Digital Analytics Benchmark Hub at IBM has now released statistics that indicate that Christmas Day was a big time for mobile shopping, this year, despite the success that was seen in terms of growth in overall purchases throughout the holiday season. On that day, online sales as a whole saw a healthy increase of 8.3 percent over the figure seen in 2013. That said, the online commerce traffic…

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Mobile commerce fail could cost UK retailers billions

mobile commerce london england UK

It has been estimated that £2.5 billion could be missed by companies that overlook consumer expectations. This year is expected to represent the holiday shopping season in which mobile commerce will play the most vital role in the history of online purchasing, but a recent analysis by Jumio, Inc. has suggested that retailers remain unprepared and will pay the price for it. Outdated mobile checkout experiences will cost retailers an estimated £2.5 billion this holiday season. That is the figure that Jumio has stated will be missed by retailers as…

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Mcommerce survey shows use of channel will boost holiday sales

Holiday m-commerce shopping present

The research has shown that shopping can be boosted on a number of different levels. A recent survey performed by MarketLive regarding mcommerce has shown that in the upcoming busiest shopping season of the year, this channel can play an exceptionally important role in increasing sales, on a broad spectrum of different levels. The multi-channel shopper survey indicated that 16 percent of people plan to shop exclusively over mobile. This means that all of their gift buying purchasing will occur on the mcommerce apps and websites of their favorite stores,…

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