holiday mobile marketing Archives

Holiday mobile marketing made video in email hot

12/24/201312/21/2013 John Montgallo

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

Holiday mobile marketing looks strong following October Index

11/29/201311/26/2013 L. Green

Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for reaching and attracting consumers. This Index indicated that in October, the cost per loyal…

Mobile marketing successes far outshine social media

12/02/201212/02/2012 Sam Lambert

Holiday shoppers are surprising marketers with the way that they are responding to campaigns. The shopping season has now been hopping for over a week, and the data regarding the impact of mobile marketing and social media is flowing in, making one thing perfectly clear: one is far outshining the other in its results. Marketers are shocked at the lack of impact that social media is having on converting consumers. Following an analysis of the Black Friday through Cyber Monday data, the information that was obtained showed some very important…

QR codes will play a key role to mobile marketing throughout the holiday season

10/24/201210/23/2012 John Montgallo

QR Codes used for holiday shopping promotions

Major brands and companies are already revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns. This technology is expected to stand out dramatically from the rest over the next couple of months. Large brands such as Target, Kraft, Tourneau, and many more have already started to incorporate QR codes into their various efforts to make certain that holiday shoppers…

The 2011 holiday experience includes QR codes

12/19/201112/19/2011 Julie Campbell

Though the QR code is nothing new, it wasn’t until this year, as smartphones have achieved a significant penetration in the mobile market, that they have become an important part of the holiday experience. An example of this is that of TBWA, a Vietnam-based international advertising agency has created Christmas cards that include QR codes. They are being called the “first ever QRistmas Tree”. They consist of an image of a Christmas tree which includes 12 QR codes, as a nod to the popular “12 Day of Christmas” carol. The…