QR Code Press

Mobile commerce data revealed for first holiday weekend at eBay

11/28/201211/26/2012 Jesse Collins

The company has released its data for smartphones and tablets, but not its overall figures. The massive online marketplace, eBay has released its data regarding its mobile commerce sales data for the first holiday shopping weekend of the year, though it has held off on revealing its overall performance. The company shared its PayPal, Marketplaces and GSI Commerce units numbers without further detail. There was no indication from the company as to whether or not the figures that it released represented any improvements in mobile commerce when compared with last…

Mobile commerce purchases will be made by 87 percent of consumers

11/22/201211/21/2012 Jorge Gonzalez

A new industry study has estimated the number of people who will use the channel for holiday shopping. The results of a national mobile commerce study performed jointly between Sybase 365 and the Mobile Marketing Association (MMA) have just been released, and have revealed that the channel will play a vital role in influencing the purchasing decision of consumers this holiday shopping season. The research found that this will be true along every part of the purchasing process. Sybase 365 is SAP’s mobile services branch, and is a worldwide leader…

Mobile commerce through direct mail could boost holiday shopping

11/14/201211/14/2012 Jesse Collins

QR Codes mobile commerce used by mail service

Some of the more traditional techniques are still powerful drivers at this time of year. Every year, the line between offline and online shipping becomes slightly less defined, and mobile commerce has only added to this gray area – particularly as smartphone users bring their devices into the store locations themselves in order to help them with their purchasing decisions. This year, the average holiday shopper will spend an average of $749.51, according to predictions. This is a slight increase over last year, both in terms of online and offline…

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…