This year, technology will be playing a more important role than ever in the traditionally busiest shopping season. A new survey conducted by AlixPartners showed holiday m-commerce combined with e-commerce and voice will be vitally important to shoppers and retailers during the busiest shopping season of the year. Almost 3 out of every 4 survey respondents said they would be doing most of their holiday shopping in-store. The holiday m-commerce survey involved the participation of over 1,000 customers across the United States. AlixPartners, a global business advisory firm, conducted the…
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M-commerce set for massive Christmas shopping success in UK
New research from NetSuite has shown mobile commerce will be a key factor in holiday shopping. An m-commerce study commissioned by NetSuite Inc. has revealed that nearly one quarter of consumers intend to spend a larger amount of money this year on their Christmas shopping than they did three years ago. It also indicated that many would be using mobile devices to help to make their purchases. The research indicated that m-commerce will be playing a vital role in driving holiday sales throughout the Christmas shopping season in the United…
Read MoreM-commerce should continue to grow as Christmas nears
Analysts are predicting that revenues will climb throughout the holiday shopping season. As online shopping activities get into full gear throughout the United Kingdom in preparation for holiday gift buying, many companies are now placing a significant focus on their m-commerce efforts to try to pull in an even greater amount of money from shoppers with smartphones and tablets. This festive season is expected to be a very important one for mobile, and it’s already off to a hot start. Research and predictions abound, as analysts throughout the industry attempt…
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