Holiday Inn London launches augmented reality campaign ahead of the 2012 Olympic Games

Augmented Reality Video6

Holiday Inn London is claiming the title of world’s first augmented reality hotel. The expansive hotel chain has teamed with augmented reality developer Aurasma to launch the Holiday Inn Olympic STAY YOU Campaign. The campaign brings together some of the British athletes that will compete in this year’s Olympic Games, which will be held in London. Holiday Inn is preparing for the event by giving those visiting the country to view the Olympics a chance to see Olympic athletes in their own rooms. These will only be digital representations, of…

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