Tag: H&M

Online shopping gets virtual try-on feature with new Google launch

Julie Campbell
Online shopping - Young Woman trying on clothes for a friend

The new feature has already been rolled out with a limited number of brands currently supporting it. Google has launched a new online shopping feature meant to help consumers to better understand how clothing will fit them. The feature is immediately available for all users, though only a limited number of brands support it. Among the brands that support the new online shopping feature include LOFT, H&M, Everlane, and Anthropologie, among a few others. It has been rolled out in Google’s Shopping tab and makes it possible for users to…

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U.K. town of Reading to experience QR code and NFC pilot

L. Green
augmented reality shopping mall

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

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