Mobile marketing program featuring smartphone alerts launched by Hillshire Brands

mobile marketing geolocation

The Chicago based company has partnered with a marketer to launch a push advertising campaign. Hillshire Brands, out of Chicago, has now launched a brand new mobile marketing push that involves the use of push alerts for the users of favorite shopping and food apps. The company has rolled out the smartphone based ad campaign through a partnership with the inMarket firm. It has also been working with the BPN media buying agency. The result has been a mobile marketing campaign based on an in-store beacon program that alerts shoppers…

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