healthcare industry mobile marketing Archives

FierceBiotech IT tests mobile technology with senior pharma, biotech, and IT leaders

01/25/2012 Julie Campbell

FierceBiotech IT has been updating pharmaceutical, biotechnology, IT leaders on the ways in which technology is moving forward, and that includes the use of mobile for the shaping of clinical research and trials. Mobile developers are already starting to make ground with some of the large drug making companies (and their deep pockets), as they come up with new devices and apps that help to streamline the various processes for product development, marketing and advertising, and sales. The mobile industry is starting to believe that there is a significant place…

Healthcare industry is going mobile with award winning apps

06/10/201106/10/2011 Jennifer Goula

The healthcare industry’s ever-growing trend toward mobile technology has taken another step forward with the introduction of new award-winning apps available to smartphone users, such as those introduced by Humana. Smartphone users are no stranger to applications relating to basic health and fitness, known as mHealth apps, and industry giants have not failed to notice. MyHumana Mobile, by Humana, one of the largest and most well-established American publically traded companies in the healthcare industry, recently received the first-ever “Best Medical App” Appy Award which was handed out in San Francisco…