hashtag marketing Archives

Social media marketing charity campaign features Graeme McDowell

06/20/201406/18/2014 L. Green

The Irish golfer is joining 12 others in a 15 week drive to raise $125,000 for their preferred cause. Graeme McDowell, Irish pro golfer, has announced his participation in a massive 15 week social media marketing campaign that will involve a total of 12 athletes who are working to be able to raise $125,000 for the charity of their choice. The campaign is driven by one of the golfer’s sponsors and is already underway. The social media marketing campaign is called the RBC Golf for Kids program, and it is…

Social media marketing campaign, #BringBackOurGirls spreads the message worldwide

05/12/201405/10/2014 Julie Campbell

Michelle Obama Social media marketing #bringbackourgirls

This effort has allowed the issue to be brought to the attention of millions of people around the globe. Although the traditional strategy for drawing the public eye to a devastating issue on the other side of the globe is to hold awareness events and post emotional pictures, the social media marketing campaign involving the #BringBackOurGirls hashtag has shown, once more, that Facebook, Twitter, Google+ and other networks can also be exceptionally powerful performers. Last month, over 200 Nigerian schoolgirls were kidnapped, and now the world is watching. Armed militants…

Social media marketing raises £2 million for cancer research in 2 days

03/25/201403/22/2014 Julie Campbell

This was all accomplished with a single hash tag #nomakeupselfie, which went viral. Cancer Research UK has benefited social media marketing at its very best and has managed to raise £2 million in a period of only 48 hours after its viral campaign began, centered around the #nomakeupselfie hashtag that included pictures which were being posted by women. Though the charity was not the creator of the craze, itself, it was certainly the benefactor. Through the power of social media marketing, over 800,000 donations were sent to Cancer Research UK…

Social media marketing comes through to block anti-gay WBC protest

02/26/201402/26/2014 Julie Campbell

One hash tag brought thousands of fans to block Westboro Baptist Church from demonstrating against Michael Sam. Last week, Missouri football sensation Michael Sam publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was particularly true of the gay bashing Westboro Baptist Church, which quickly announced intentions to protest. Not long after Sam came out, the Westboro Baptist Church revealed that it intended to…