Experts discuss experimentation and persistence as primary elements for mobile ad success

Mobile Marketing News

Mobile marketers are responding to the rapid growth of mobile advertising by seeking the secrets to its successes and, so far, what they have determined is that experimentation and persistence are vital. As the ad technique is still quite new, it is difficult for even the most successful mobile advertisers to identify precisely what made their successes and to define the steps to replicate those achievements in future efforts. Therefore, at the very basic level, they are proclaiming two rules that can lead to positive results, which are to keep…

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