Sony partners with Novarama to expand their portfolio of AR games

Electronic Entertainment Expo 2011

Sony is investing heavily into augmented reality technology. At this year’s Electronic Entertainment Expo (E3), the company unveiled its new gaming platform, the PS Vita. The system drew much acclaim from audiences in attendance for its innovative use of AR technology. Now Sony is furthering their venture into the field of AR by partnering with Novarama Technology, a game developer based in Spain. Novarama is well known as being one of the only game developers to focus almost exclusively on AR titles.  Novarama has entered into an exclusivity deal with…

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