Magazine sets sights on augmented reality GQ Magazine, one of the world’s leading fashion and men’s publications, has taken a keen interest in augmented reality applications. Like others in the print industry, GQ has struggled to compete with technology of various kinds. Though the magazine has fared relatively better than others, there is still a need for the publication to incorporate interactive technology. The magazine has made use of QR codes in the past in the hopes of connecting with readers, an initiative that had proven somewhat successful. Now, the…
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