QR Code Press

Google predicts that mobile will represent 15 percent of Black Friday searches

09/09/201109/09/2011 Jennifer Goula

black friday Mobile payments and Shopping Trends

Google has recently announced its forecast that among Black Friday searches, those performed by way of a mobile device will represent 15 percent of the total. As holiday shopping is rapidly approaching, this news is providing important insight into the way that consumers are using their mobile devices, so that merchants can improve the way that they bring traffic to their stores. Google is making these predictions based on a study performed by its AdMob, which showed that 65 percent of the participants in its survey said that they had…

Google reaches out to business owners

05/07/2011 John Montgallo

Google makes a bold move to interact with local small and medium businesses; in person. Not through the help forum or a mailed ad campaign, but actually in person, shake hands, let’s sit and talk. This shows that Google is getting it. People need to put a face with a service; we still need a certain level of human interaction. Anyone who uses Google (or used to use Google) knows how hard it is to get help from a live person. Google’s head of local consumer marketing has…

GNC’s thought process behind their clean and easy mobile site

04/27/201104/26/2011 Jesse Collins

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…

A star was born but what does the future hold for QR codes?

01/21/201101/24/2011 Stephanie Beck

2011 may well be the year in which mobile marketing and advertising are revolutionized. Though QR codes were invented in the 90’s as an easy way for Japanese auto manufacturer, Toyota, to keep track of inventory, QR has gain prestige in recent years. In an emerging industry with still vague boundaries and definitions, the 2d barcode is quickly forming the structure upon which most mobile marketing will be based. The advent of the smart phone brought with it a new field of digital interaction. From augmented reality to mobile…