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Google makes new fee-splitting offer to carriers to increase adoption of Google Wallet

04/02/201204/02/2012 John Montgallo

Though Google Wallet found its start last year to launch that company’s entry into the mobile payments sphere, the service has failed to take off as expected, due to the large amount of competition and its reliance on NFC technology, which remains limited among handsets. In order to overcome some of the struggles presented by those hurdles, reports are indicating that Google has been considering making cost sharing offers to carriers such as AT&T and Verizon Wireless, to entice them to adopt the technology so that Google Wallet will increase…

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

Google files for patent for mobile ad sensitive to light, sound, and temperature

03/29/201204/02/2012 Jennifer Goula

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

Google to bring mobile wallet application to the UK in 2012

12/30/201112/30/2011 Stephen Vagus

Technology powerhouse Google has announced that it will be bringing its NFC powered mobile wallet technology to the UK in 2012. The company released its much anticipated Google Wallet application earlier this year. The app can turn any Android, NFC-enabled smart phone into a mobile payment device. Google has been investing heavily in promoting NFC technology recently, hoping to expand the reach of the growing mobile commerce industry. Mobile commerce has gained a foothold in the UK, but there are currently few mobile applications capable of allowing consumers to make…

Google gains local business advertising boost by absorbing Zagat

09/12/2011 Julie Campbell

Google has snatched up Zagat, the restaurant ratings guide, in an effort to provide even more original content to its millions of users around the globe, and to take a bigger step into the increasing online review service marketplace that generates billions in advertising dollars. The search engine giant, based in Mountain View, California, is hopeful that the ratings and reviews on Zagat will help it to break into local commerce, a market where Google has yet to find stable footing. Google’s new acquisition provides it with instant review access,…