Google’s +1 button has expanded its use and potential

Google+ social media marketing

Though Google+ is considered to be in its limited “field trial” (beta) mode, it has still become exceptionally popular very quickly as its developer teams continue to tweak, alter, and improve the social network features and service, including the +1 button. The +1 button was in existence for quite a while before Google+ became available, but it never quite took off. However, now that the two of them are both available together, Google is significantly expanding the button’s functionality. Formerly, the primary use of the +1 button was to help…

Read More

Google explains importance of social marketing and e-commerce to evolution of mobile services

Google

Google, the leader of all search engines, has recently announced a number of moves that it is making in response to the skyrocketing importance of social networking such as Facebook, and the requirement for companies to use social marketing and social mobile techniques for their ecommerce.  Its largest move in reaction to this knowledge was the creation of the new Google+, which brings together many of its existing services into a collection of social networking that accesses a significant amount of user information.  Grouping with friends and sharing text or…

Read More