Google awarded patent for new augmented reality system

Augmented reality system could revolutionize Google search engine Google has been granted a patent for technology that may revolutionize its acclaimed search engine and provide a great deal of information to those that make use of it. The new technology patented by Google makes use of augmented reality as a form of image recognition. Google aims to use the technology to analyze the content that is contained within videos and associate this content with the real world through a “tagging” system. This upgrade to the search engine may make it…

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Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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