QR Code Press

New mobile marketing campaign launched to promote Google Play in Australia

07/15/201307/13/2013 John Montgallo

Mobile Marketing Google QR codes and NFC

Mobile marketing puts a new twist on traditional advertising tools With technology playing such a major role in the modern world, it can often be difficult to see the value of traditional marketing tools, such as billboards. For Google, marketing has long been a major priority, and not only for the company itself but the multitudes of others that rely on its marketing capabilities as well. Google has been working to promote its popular Google Play application store in Australia recently and has taped oOh! Media, a leading advertising firm,…

Mobile marketing agreement reached between Google and Mondelez

06/05/201306/02/2013 Jorge Gonzalez

The sweets company and the search engine giant have come to a worldwide strategic deal. Mondelez International – a well known global manufacturer of biscuits, candy, gum, and chocolate – has just announced that it has reached a worldwide mobile marketing strategic agreement deal with Google. The entire focus of the deal is on targeting smartphones and tablets in various types of advertising and promotions. Mobile marketing has made up the exclusive element of this partnership, but it will entail a number of different parts of this broad category, including…

Mobile marketing revenue at Google to hit $20 billion in 3 years

02/14/201302/13/2013 Jesse Collins

A Marin Software report has shown that these earnings are expected to skyrocket by 2016. Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years. This new report with the lofty estimates were released this week and used Cowen and Company data. The mobile marketing report suggests that by the year 2016, the mobile marketing search revenue at Google…

Facebook’s mobile marketing powers skyrocket as their search capabilities rival Google

04/23/201204/23/2012 Sam Lambert

Facebook is focused on a social search framework that could redefine mobile marketing and monetizing. Facebook has set its sights on a new way to accomplish mobile marketing in order to monetize the channel, by creating a social search framework which will form an entirely new source of value and revenue that will leave current estimates about the future of mobile behind. The financial success it intends to achieve through its efforts will, however, be at the expense of Amazon and Google, should it be successful. Amazon is at risk…

What this season has taught companies about mobile for the next holiday

12/17/201112/17/2011 L. Green

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…