Google fitness tracker Archives

Fitbit health data won’t be used for Google marketing purposes

07/16/202007/15/2020 Sam Lambert

Fitbit health data - person wearing fitbit pointing at laptop screen

The tech giant made the promise as it seeks to gain European Union approval to acquire the fitness tracker. In an effort to earn the European Union’s approval to purchase the fitness tracker company, Google has promised Fitbit health data will not be used to target advertising. The EU has voiced a range of antitrust concerns about Google’s acquisition of the wearables firm. “This deal is about devices, not data,” said a spokesperson from Google in a recent CNET report. “We appreciate the opportunity to work with the European Commission…

Google’s Fitbit acquisition draws criticism from advocacy groups worldwide

07/06/202007/03/2020 John Montgallo

Twenty organizations from the US, Europe, Latin America and more have signed a warning statement. Google’s Fitbit acquisition was the topic of a signed statement from 20 advocacy groups from the United States, Europe, Latin America and other parts of the world. The statement called for regulators to take care in the tech giant’s $2.1 billion bid to purchase the popular fitness tracker company. The main concerns voiced by the advocacy groups have to do with privacy and competition. The 20 advocacy groups include Public Citizen from the United States,…

Google wearables to get a boost with the acquisition of Fitbit

11/04/201911/03/2019 Jennifer Goula

Internet and tech giant Google has agreed to acquire the popular fitness tracker brand. The Google wearables business is about to get a lot more interesting as the company has announced in a recent blog post that it has agreed to purchase Fitbit. Google will reportedly buy the leading wearables brand for $2.1 billion. The company wants to introduce more Made by Google wearable devices into the market. Over the years, Google has made progress in the wearables sector with the help of partnerships with Wear OS and Google Fit.…