Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…
Read MoreGoogle files for patent for mobile ad sensitive to light, sound, and temperature
