Google buys Fitbit Archives

Fitbit acquisition by Google is now complete, despite controversy

01/18/202101/16/2021 John Montgallo

Fitbit acquisition - person wearing Fitbit device

Following considerable regulatory scrutiny, Alphabet now owns the fitness tracking company. After having undergone regulatory scrutiny both in the United States and by the European Union, the Fitbit acquisition by Google’s parent company Alphabet has become official. Among the primary concerns voiced about this deal is that Google would receive massive data quantities. The Fitbit acquisition gives Google access to a substantial amount of logged user health data. This was among the primary regulatory concerns for the deal. The reason is that targeted advertising is central to Google’s revenue. Therefore,…

Google’s Fitbit acquisition draws criticism from advocacy groups worldwide

07/06/202007/03/2020 John Montgallo

Twenty organizations from the US, Europe, Latin America and more have signed a warning statement. Google’s Fitbit acquisition was the topic of a signed statement from 20 advocacy groups from the United States, Europe, Latin America and other parts of the world. The statement called for regulators to take care in the tech giant’s $2.1 billion bid to purchase the popular fitness tracker company. The main concerns voiced by the advocacy groups have to do with privacy and competition. The 20 advocacy groups include Public Citizen from the United States,…

Google wearables to get a boost with the acquisition of Fitbit

11/04/201911/03/2019 Jennifer Goula

Internet and tech giant Google has agreed to acquire the popular fitness tracker brand. The Google wearables business is about to get a lot more interesting as the company has announced in a recent blog post that it has agreed to purchase Fitbit. Google will reportedly buy the leading wearables brand for $2.1 billion. The company wants to introduce more Made by Google wearable devices into the market. Over the years, Google has made progress in the wearables sector with the help of partnerships with Wear OS and Google Fit.…