YouTube Shorts unveiled as TikTok rival

YouTube Shorts - YouTube app on phone

The Google-owned company has announced its own version of a short-for video app in an early beta. YouTube Shorts has been officially announced as of this week, providing the online and mobile world with a TikTok copycat and rival app. The early beta version of the product was gradually rolled out over the week, starting in India. The first rollout of YouTube Shorts took place gradually throughout this week, sending the early beta version into the Indian market first. This massive market was an interesting and highly strategic move for…

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Google Chat rebrand takes over old Hangouts name

Google Chat - My G Suite on mobile phone

The old brand has been officially removed from its enterprise G Suite, having fully rebranded. The Hangouts brand has been fully removed from the enterprise G Suite, replacing it with the rebranded Google Chat. The rebranding has arrived on the heels of a similar produce renaming, as the company has launched the name Google Meet in the place of its old Hangouts Meet for its videoconferencing app. The change had previously been suggested in a G Suite support document update, but it is now confirmed. The new Google Chat is…

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Top Google IO 2016 announcements recap

Google IO 2016 - Google Home Speaker

This enormous annual event came with a long list of exciting news about what’s happening with the company. It’s that time of year again and the Google IO 2016 – the main annual developer conference held by the tech giant – was once again filled with the company’s biggest announcements about the new and upcoming. Many of the announcements were predicted by those who have been following closely, but there were surprises, too. The predictions about the Google IO 2016 conference announcements were that there would be insights into tech…

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Google faces Russian ultimatum for unbundling mobile apps

Russia Mobile apps e-Commerce

The country has now told the tech giant that it must split apart the bundling of its services, particularly search. It now appears that Google has run out of options in Russia, now that the government there has made a final decision with regards to the tech giant’s bundling of mobile apps and services, particularly when it comes to the use of the search engine on Android devices. Google has now been given a deadline of November 18 by which it must unbundle services in Russia. Failure to unbundle its…

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Mobile commerce study focuses on sales through Google apps

Mobile Commerce Marketing Report

Brand new research focuses on mobile and social selling by way of these applications. The business at the very core of Google appears to be steady, increasing, and profitable, which has led executives to plunge large investments into mcommerce through Android, as well as YouTube and Chrome, for a marriage over the long term of video and mobile. The largest advertising clients are pushing Google to boost the performance and usability in those areas. This has been an ongoing push from those customers, as they want video to be brought…

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