Data showed that 70 percent of users didn’t like this style of advertising, so the tech giant has dropped them. Interstitial advertising is exceptionally common among mobile ads, popping up over the content that a device user is viewing and encouraging them to take additional actions, such as to “get the app.” The issue that mobile marketing firms have been experiencing is that users don’t like them. Google has examined the results of a new study and determined that 7 out of every 10 users do not like the interstitial…
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Mobile ads from Google Canada designed to avoid being “creepy” in 2015
As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…
Read MoreGoogle reaches out to business owners
Google makes a bold move to interact with local small and medium businesses; in person. Not through the help forum or a mailed ad campaign, but actually in person, shake hands, let’s sit and talk. This shows that Google is getting it. People need to put a face with a service; we still need a certain level of human interaction. Anyone who uses Google (or used to use Google) knows how hard it is to get help from a live person. Google’s head of local consumer marketing has…
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