The rampant problem has forced the tech giant to shut off the RCS ads throughout the country. Users of Google Messages in India have reported that they’ve been receiving an influx of unwanted advertisements recently while using Rich Communication Services (RCS). In response, the company has deployed a strategy to make sure it comes to an end – stopping all ads. Kaori Miyake, a spokesperson for the company, has confirmed that RCS ads have been disabled on Google Messages in India. The move was the fastest way the company could…
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Local inventory ads tested by Google to boost search monetization
Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…
Read MoreGoogle may soon add M-commerce “Buy” buttons to mobile shopping ads
This new addition could begin as soon as a matter of weeks from now and could considerably change mobile behaviors. A rumor that has long existed about m-commerce buttons that would allow mobile device users to be able to click “buy” directly from an ad that they see so that they can purchase what they’re seeing simply by tapping the screen on an advertisement, but now it looks like that could be a reality in the very near future. This could cause consumers to alter their mobile shopping behaviors just…
Read MoreHalf of all revenues from mobile ads go to Google and Facebook
Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the smartphone based advertising market has never been hotter, that 50 percent share…
Read MoreMobile ads from Google Canada designed to avoid being “creepy” in 2015
As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…
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