What Is The Difference Between SEO And SEM?

What Is The Difference Between SEO And SEM

You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…

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