Glamour magazine Archives

Unilever boosts its strategy for m-commerce by implementing the use of mobile barcodes

02/23/201202/24/2012 Stephanie Beck

Unilever has announced that it will be providing mobile consumers with the ability to shop for products within the Dove, Nexxus, and Tresemme brands through the use of mobile barcodes that have been printed as a part of their Glamour magazine ads. Beyond using these magazine-based mobile barcodes, shoppers will also be able to buy products from those brands using New York’s Glamour Apothecary Wall. Glamour has been working with SpyderLynk – a company with which they have previously done business for mobile marketing – to help to drive their…

Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

01/11/201201/11/2012 John Montgallo

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

QR codes in magazines up by 228% according to Nellymoser

11/23/2011 Stephanie Beck

QR codes in Mobile commerce Magazine Ads

A new study from Nellymoser, a company specializing in mobile computing, shows that QR codes are gaining popularity amongst magazine publishers. The codes have proven quite useful for print media, which has not fared well with consumers in the advent of technology. More people are using their smart devices to access digital content, crippling print as a form of media. Publishers have begun turning to QR codes and other mobile technologies to make magazines and newspapers more appealing to a new generation of tech-savvy consumers. According to Nellymoser, QR code…

The classic black and white look for Glamour magazine

05/08/201105/07/2011 L. Green

Magazines rely on advertisers to keep them going. This, more or less, is the law of the land as far as publishing goes. There are many factors that go into determining what advertisements best suit a publication readership, all of which can be very technical. Conde-Nast, publisher of some of the most popular magazines in the world, is taking a new approach to this process in their Glamour publication by using the champion of the mobile marketing industry: QR codes. Glamour magazine has already had plans to incorporate the codes…