Mobile commerce is growing throughout Europe

Mobile Commerce Trends

New report highlights the trends emerging throughout Europe Market research firm yStats has released a new report concerning the mobile commerce sector in Europe. The report, called “Europe M-Commerce Snapshot 2014,” suggests that more consumers are becoming interested in the idea of shopping online and purchasing products from their mobile devices. Mobile shopping is praised among consumers for its convenient nature as it can take place anywhere and at any time. Mobile shopping is particularly popular among commuters that have limited time to visit physical stores. Mobile shopping activity is…

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Yapital aims to become a mobile commerce leader in Europe

mobile payments Europe

Yapital has plans to compete with PayPal in the European market Yapital, a payment processor based in Germany, has plans to become a competitor to PayPal in Europe. The company specializes in cashless payments and has seen a great deal of promise in the emerging mobile commerce sector in Europe. More consumers are using their smartphones to purchase products online, which has lead to the emergence of a multitude of mobile applications that aim to make mobile payments more convenient. Yapital believes it can establish a strong presence in the…

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Doctors use augmented reality to perform surgery

Augmented reality in art

German surgeons perform surgery with the help of augmented reality Surgeons from the Asklepios Hospital on Hamburg-Barmbek, Germany, have successfully performance liver surgery with the help of an iPad and an augmented reality application. While this may not register as a major medical breakthrough, it does show that augmented reality technology is beginning to move away from the field of advertising and entertainment. The technology has been restricted to these two fields for several years due to its aptitude at engaging consumers in a dynamic and interactive way. AR app…

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QR codes used to promote clean transportation in Europe

electric vehicle qr codes charging

QR codes could be an effective promotion tool for electric vehicles Clean transportation is becoming one of the most prominent trends in Europe. Electric vehicles are becoming more available to consumers and the infrastructure capable of supporting these vehicles is growing more comprehensive. As more consumers become exposed to electric vehicles, being able to access information concerning these vehicles is beginning to grow more important. QR codes may be able to meet the information needs of consumers that are interested in clean transportation and electric vehicles. Hubject launches joint venture…

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Fred Perry teams with Don Letts for QR code powered competition

Acclaimed UK fashion retailer Fred Perry has launched a new campaign that makes used of QR codes. The campaign is meant to promote a competition that was born from the partnership of Fred Perry and filmmaker Don Letts. The competition aims to detail the impact Fred Perry has had on the various UK subcultures since the 1950’s. Those with film footage of this time period are encouraged to submit what they have via the competition’s website, which can be accessed by scanned the QR code associated with the promotional campaign.…

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