Europe has seen a major surge in mobile shopping in recent years More consumers are beginning to get involved in the mobile commerce space in Europe. The continent is home to the highest smartphone penetration in the world and many consumers are beginning to rely on their devices to get their shopping done. According to Twenga, an online open shopping search engine, online spending from mobile devices in Europe has doubled from 2014 through 2015. Mobile payments now account for 25% of all online purchases being made in the region.…
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Mobile commerce firm offers new service in Spain
Seamless brings its QR code mobile commerce service to Spain QR codes have been around for years, but only recently have these barcodes begun seeing use as mobile commerce tools. Seamless, a mobile payments firm, has launched a new service in Spain that will leverage QR codes as a way to engage mobile consumers. The service is called SEQR has already gained traction in other markets, including Sweden and Germany, but it may help bolster the somewhat slow-moving mobile payments sector in Spain. SEQR leverages the power of QR codes…
Read MoreMobile commerce helps power growth of clothing sales in Europe
Clothing has become the most purchased physical product in many European countries Research firm yStats has released a new report concerning digital commerce in Europe. The report notes that clothing has become the most purchase physical product in many European countries, including the United Kingdom, Spain, and Italy. In some countries, clothing stands out as having the highest sales volume of any other product category and this category represents the majority of cross-border purchases being made on the Internet. The report also notes that mobile commerce has helped make this…
Read MoreGerman consumers may be ready to embrace mobile payments
Mobile commerce is beginning to grow in popularity in Germany Yapital, a payments processor based in Germany, has released the results of a new survey conducted on its behalf by TNS Infratest. The survey has gauged the interest that German consumers have in mobile payments. Many consumers have been relying more heavily on their smartphones recently, using these devices to conduct their daily lives more efficiently. As smartphone adoption continues to grow, people are becoming more interested in the concept of mobile commerce. Survey shows that many people are willing…
Read MoreMobile commerce is booming in Europe
New report highlights the performance of mobile shopping in European countries Mobile commerce is experiencing a promising period of success in Europe, according to a new report from yStats. The report shows that countries in Western Europe boast of high degrees of smartphone and tablet penetration, which is creating a favorable environment for mobile payments to thrive within. Mobile devices have become part of people’s lives in these countries and many are becoming more comfortable with the notion of mobile shopping. The report notes that Sweden and the United Kingdom…
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