The second quarter of 2012 showed tremendous popularity for the mobile barcodes. The latest study regarding the QR code scanning behaviors of smartphone users has revealed that the second quarter of this year was a busy one in the United Kingdom. The research indicated that well over 3 million British consumers used their mobile devices for a scan. The survey was conducted by comScore and involved the participation of 15,000 people in the United Kingdom. The results showed that 11.4 percent of the smartphone using population of the country scanned…
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Awareness of QR codes growing in Germany as companies begin to adopt mobile strategies
Germany’s Lobbe Group, an industrial waste disposal company, was an early adopter of QR codes when they began appearing in Germany a few years ago. The codes were plastered on a select few of the company’s waste disposal trucks and the response has been favorable. The company is now launching a new campaign that will emblazon their entire fleet of trucks with QR codes. The campaign is being designed to help other businesses connect with the Lobbe Group. In Germany, QR codes are still uncommon. The codes have seen modest…
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