geotargeting advertising Archives

Digby announces release of new Localpoint platform

01/18/201201/18/2012 Jesse Collins

Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…

Staples recreates its iPhone app in response to customer requests

12/03/201112/03/2011 L. Green

Staples has redesigned its app following a survey of customers to determine what would make their shopping experience with the merchant simpler and more convenient. The result was that the new application now includes a bar code scanning feature that allows customers to perform easier searches and faster ordering. The office supply store is known for its significant research and testing and for its focus on the customer’s participation in developing the m-commerce experience. Staples.com vice president of e-commerce and business development, Brian Tilzer, said that the new application has…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Sharing tools such as “like” buttons generate worries over privacy

07/06/201107/06/2011 Jesse Collins

Social media apps such as “like” buttons that are designed to allow users to share things over the internet have become highly popular, but have also brought about unprecedented risks to privacy and security that are building a need for improved federal privacy laws. Currently, apps for social media platforms such as Twitter or Facebook permit the collection of a significant amount of personal data because virtually anyone can develop a social media app that connects directly into the social networking service. Though these services were created primarily to allow…