Dynamic mobile marketing tools for any business, any budget: QR Codes

QR Codes in marketing

Powerful platform adds value to QR codes in marketing QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is quite simple: They are used to provide consumers with access to information concerning products or to provide them with digital experiences they would not be able to access through conventional marketing tools. The 2d codes hold a great deal of…

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Google Maps for Android primed for m-commerce

Geotargeting

Google has just announced its latest move with its Maps for Android app, which has been angled toward e-commerce, but that now includes a new feature that allows smartphones and tablets based on Android to view their own position and use that to find what stores are nearby in some airports, malls, and even retail stores. Google has effectively brought its enormous online mapping software tools – which have already been able to effectively graph both real-world and digital footage – into the world inside so that users of mobile…

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