Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…
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Hirani: PS Vita to be built as a social networking device using augmented reality
In the world of gaming, augmented reality is a hot issue. At this year’s E3 gaming expo, the technology enjoyed much of the limelight. Developers have become interested in AR due to its dynamic nature, which makes it something of a Holy Grail in terms of gaming. Conventional hardware is somewhat lacking when it comes to AR compatibility, however, so developers have had to rethink their designs to better incorporate the technology. For this reason, Sony is building their new PlayStation Vita with a different methodology. Sony unveiled the Vita…
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