Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…
Read MoreTag: geolocation service
Digby announces release of new Localpoint platform
Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…
Read MoreSnapTags versus QR codes for mobile marketing
The results of a new SpyderLynk infographic study have been released, comparing the two most popular marketing barcodes, QR codes and SnapTags. This particular comparison looked into the functionality, accessibility, and brandability of the codes, as well as the costs that are associated with their campaigns. For example, QR codes can only be accessed by people who have downloaded a QR code reader, while SnapTags are only available to individuals whose smartphones have a camera feature. Both of them give various options for tracking data and reporting. SypderLynk CEO, Nicole…
Read MoreMicrosoft changes its tune about its ability to track Wi-Fi devices
Following an outcry of serious concerns about the privacy of users of laptops , cell phones and other mobile devices that connect with Wi-Fi, Microsoft has halted its publication of the estimated location of those devices on its Live.com geolocation service. Microsoft made the choice to alter the service after it received significant criticism of the way its database was being constructed by both “managed driving” Wi-Fi signal recording vehicles that can be accessed by public roads, and Windows Phone 7 devices. This can function through the MAC address of…
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