geographic location Archives

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…

Nasa sends apple into space to track QR codes

06/15/2011 Jesse Collins

QR codes are not often associated with space flight. Indeed, they are almost always relegated to the world of marketing. When NASA announced that it will be using QR codes to help test new equipment being launched with the Space Shuttle Orbiter Atlantis for its final voyage, the codes seemed to take on an otherworldly importance. Perhaps the only thing stranger than NASA’s choice to use the codes is the equipment the codes will be used to test: Apple’s iPhone 4. Apple has long held acclaim for their innovations in…