Tag: geofencing

Google to stop geofence warrants by letting users store location data on devices

Stephanie Beck
Geofence warrants - Location Data own device

Law enforcement have been accessing location data stored in massive amounts by tech giants. Google will soon be providing users with the opportunity to store their location data on their devices instead of on its own servers, putting to the end the geofence warrants trend it played a large part in creating. Use of these warrants has recently taken off. This will effectively cease a surveillance practice that has long existed and that has permitted law enforcement such as police to be able to access the company’s massive stores of…

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Mobile marketing using iBeacon location based technology seeing increasing use

L. Green
Lord & Taylor location based mobile marketing

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…

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Mobile marketing strategy at Verizon is too eerie for some

L. Green
Verizon Mobile marketing

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

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Mobile commerce shoppers don’t want to be tracked

Sam Lambert
mobile commerce tracking

Regardless of the growing availability, people remain hesitant to take part in mcommerce channels. Although mobile commerce is becoming widely available and there are a growing number of sites and apps that are making it possible for consumers to be able to buy what they want from the comfort and convenience of their smartphone screens, adoption has still been slower than it should be because of a number of barriers that are making people hesitate. A recent survey has shown that many consumers balk at the thought of shopping on…

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