Tag: geo targeting

New 1st Guard iPhone claims app powered by Pitney Bowes

Jorge Gonzalez
insurance industry mobile technology

1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their coverage data so that when a claim needs to be made, they will be…

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How much does location matter to a mobile marketing campaign?

L. Green
Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

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Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

Julie Campbell
Best Buy Geotargeting

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

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Northern state in Germany prohibits Facebook pages and website “like” buttons

Jennifer Goula
Facebook downvote social media marketing

The Independent Center for Privacy Protection (ULD), located in Schleswig-Holstein, a state in the north of Germany, has demanded that websites take down their Facebook pages, and that they eliminate any Facebook “like” buttons located on their websites. The website owning businesses were given a deadline of September 1, 2011 by which to comply to this demand, or they will be required to pay fines as high as €50,000 (approximately $72,000). Commissioner Thilo Weichert of the ULD in Schleswig-Holstein, stated that a plugin used by the social network, which permits…

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