Tag: generation z

Dote launches new live-streamed Shopping Party feature

Sam Lambert
Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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Mobile mall app uniquely appeals to Gen Z shoppers

L. Green
Mobile mall app - Teen on mobile phone

Dote delivers seamless shopping experience to young mobile consumers. The mobile shopping and social media app has designed itself to be the ideal mobile mall app for generation Z (Gen Z) smartphone shoppers. Generation Z is growing to be retail’s largest group of consumers. Generation Z, often known as “digital natives,” are typically classified as the demographic of people born around the mid 1990’s to mid 2000’s. Individuals a part of this category have typically used the internet at a young age and are generally comfortable with online technology and…

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Millennials and Generation Z are teaching marketers about effective mobile ads

Sam Lambert
Effective mobile ads - Young man on mobile phone

These two generations comprise a large and growing portion of the world’s spending power. Marketers will rely on Generation Z and Millennials to tell them how to create effective mobile ads. A new Forbes report stated that these generations will make up about $350 billion in spending power between now and 2020. In less than 2 years, that represents a substantial amount of spending power brands will want to reach. The Forbes report indicated that it is these generations, the “young digital natives” who will be guiding marketers. The reason…

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