Gen Z social medial searching Archives

The tech giant is starting to feel the pinch of the generation’s trend toward social media searching. Google Search internal data has found that about 40 percent of Gen Z is using social media platforms such as TikTok and Instagram for searching. Gen Z is more likely to head to a social media platform than a search engine to answer a question. A recent report published by Insider stated that Google is now feeling the pain from this growing Gen Z trend of using TikTok and Instagram for searching instead…