Gen Z social media research Archives

According to a recent study, teens are split as to whether the concept sounds appealing to them. The results of a new survey of Gen Z showed that while Meta may think that the metaverse is the key to capturing those stepping away from Facebook, this might not end up being the case. This new strategy to use virtual reality to build a broader audience isn’t appealing to teens as expected. Piper Sandler recently released a Gen Z research report showing the results of a survey of the generation’s opinions…