Tag: Gen z shoppers

Nestlé rolls out QR code caps in Vietnamese mobile marketing campaign

Jorge Gonzalez
qr code reward points

The company is using the “One Cap, One Code” solution in an attempt to better reach Gen Z consumers. Nestlé has launched a new mobile marketing campaign in Vietnam, using QR code caps to help them reach Gen Z shoppers and strengthen their brand loyalty. The campaign uses quick response codes printed inside beverage bottle caps or a reward program. The QR code caps campaign will continue until September. Each of the bottles in the SIG’s combismile carton packs of the Nestlé Milo Teen Protein drinks have their own unique…

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Dote launches new live-streamed Shopping Party feature

Sam Lambert
Shopping Party - Teen girls using smartphones on bench

Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…

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