future of qr codes Archives

QR codes may not be doomed, study shows

07/14/201407/12/2014 L. Green

A new report published by Nielsen has found that consumers like to use in-store quick response codes. A recent technology news report released by Nielsen with regards to mobile payments has shown that people actually do like to use QR codes when it comes to purchasing things while in a brick and mortar shop. The study showed that mobile payments users have a preference for methods using quick response codes. In fact, nearly half of the participants in the Nielsen survey – that is, 45 percent of them, out of…

ComScore report shows the rise of QR codes and provides insights to their successful use

02/24/201202/24/2012 John Montgallo

ComScore, a market and research firm that specializes in digital business analytics has released a new report titled “2012 Mobile Future in Focus.” The report aims to provide insight as to why QR codes are becoming so popular and where they are seeing the most success. Indeed, the codes have become a popular method of mobile marketing in the U.S. and Europe, mimicking the rise to fame the barcodes experienced in the Asian markets. ComScore believes that the popularity of the codes will continue to grow, meaning that more companies…