future of qr code Archives

Fox Searchlight Pictures releases new film trailers via QR codes

08/26/201108/26/2011 Stephen Vagus

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

A star was born but what does the future hold for QR codes?

01/21/201101/24/2011 Stephanie Beck

2011 may well be the year in which mobile marketing and advertising are revolutionized. Though QR codes were invented in the 90’s as an easy way for Japanese auto manufacturer, Toyota, to keep track of inventory, QR has gain prestige in recent years. In an emerging industry with still vague boundaries and definitions, the 2d barcode is quickly forming the structure upon which most mobile marketing will be based. The advent of the smart phone brought with it a new field of digital interaction. From augmented reality to mobile…