Gartner study shows that new technologies may fail under the weight of consumer hype

Mobile Commerce

Consumers may be dragging down emerging technologies with lofty expectations, according to a new Gartner study. Gartner’s 2011 Hype Cycle Special Report is an annual study that investigates the maturity, business benefit and future direction of near-future technologies. The report also gauges the level of consumer response to these technologies and offers a forecast of their future and longevity based upon its findings. Of note, Gartner’s says that several of the most promising technologies coming into the market may not fare well due to the level of hype surrounding them.…

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In 2015, mobile payment transactions will be worth $670 billion per year

Mobile Commerce Growth

Juniper Research has released the results of their latest study regarding the value of near-field communications (NFC) transactions, mobile payments for purchases both digital and physical, and money transfers over mobile devices, and has announced that by 2015 it will have reached $670 billion.  When compared to the total Juniper Research is expecting for this year, which is $240 billion, this is a notable increase.  It also indicated that over the next year and a half, there will be twenty more countries that will start to embrace NFC payment services…

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M-commerce experts scramble to identify what consumers want

Mobile Marketing Tips

Mobile commerce, also being called m-commerce, has become one of the hottest topics among the marketing and wireless industries as experts attempt to decipher how to use it to their best advantage. Every week, there are handfuls of new partnerships, mergers, and acquisitions of companies or product initiatives that have been designed to exploit mobile commerce and marketing to its fullest. At the end of it all, the same question remains, which involves what the consumer actually wants from commerce in its mobile form. Due to the novelty of the…

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