JiWire study shows 21 percent of shoppers search for coupons while in a store’s location

Mobile Coupons

JiWire has released a new report that shows the results of their recent study that illustrate how important it is to retailers to provide locally relevant content to mobile users who are near or within one of their store locations. The JiWire “Mobile Audience Insights Report” showed that 80 percent of mobile users would like to see locally relevant marketing from retailers. At the same time, it also indicated that 3 out of 4 mobile users have an increased likelihood of taking an action following the receipt of a location-specific…

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Mobile RetailMeNot website provides digital discount coupon experience innovation for consumers

Mobile Site

Leading American online discount coupon website, RetailMeNot.com has announced that it has launched a new site optimized for mobile devices at m.retailmenot.com. The new website has been created based on the feedback provided by the community at the existing website, and offers consumers on-the-go with Android and iOS devices with savings opportunities by providing them with access to thousands of discounts being made by merchants worldwide. Beyond its sizeable library of coupons, RetailMeNot also has plans for broadening its platform so that it will be able to provide consumers with…

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Merchants adopting mobile marketing in hopes to catch consumer’s attention

Mobile marketing

With the raging popularity of smartphones becoming evident to everyone, merchants are quickly jumping onto the mobile marketing bandwagon in order to draw new customers and encourage existing ones to return and shop. Businesses can’t simply rely on storefront signage to bring in the crowds now that their customers are more likely to be looking at their smartphone screens as they walk by the shops. They need to place their messages directly in front of their customers at the moment that they are most likely to think about a purchase.…

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Mall giant releases QR code campaign giving shoppers what they want!

QR Code Linked to Coupons

The Pennsylvania Real Estate Investment Trust (PREIT) has announced that they will be using QR codes as part of their new initiative to boost their digital media presence. The codes will be featured on a multitude of print advertisements, flyers and other materials. The codes will help smart phone users navigate PREIT’s 40 shopping centers. When scanned, shoppers will be able to find detailed information, including sales and upcoming events. Each shopping mall will have a mobile website and will be updated regularly by PREIT. The sites will be linked…

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Google working on NFC mobile coupons

Google

Google is working with Ingenico on a way to start making use of their NFC enabled Smartphone’s. The service would send a redeemable coupon to the customer’s Smartphone while they’re shopping in the store. The coupon would then be redeemed on checkout and subtracted from the total purchase. Near Field Communication (NFC) technology has been in the works to be made a method of payment for Smartphone users. Several of the new Smartphone’s that have come out, or are coming out, are enabled with NFC technology. NFC works by radio…

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