ShareSquare makes all the right connections

Snap Shot of ShareSquare Website

ShareSquare, a platform that connects audiences with the entertainment industry, made a strong showing at this year’s South by South West conference. They have launched their new initiative today that will make use of QR codes. The company will also offer a content management system that will let clients easily customize the codes as well as obtain real-time analytics. This year’s conference, held in Texas, was overrun with QR codes. As the barcodes become more popular, more companies specializing in their use are beginning to emerge. Mobile technology is likely…

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Groupon Now promises to bigger and better!

Groupon introduces Groupon Now, the company’s innovative mobile app tool that is designed to change how the people eat, play and shop. The app will be released next month, which will be an addition to the various deals of Groupon wherein specific deals on time and location will be provided. When the app is opened, there will be two options provided and these are “I’m hungry” and “I’m bored.” There is a wide range of choices available for each of the choices which depend on the user’s time and location.…

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Newspaper QR code sends readers to free app

The Orange County Register has begun including QR codes in issues of their newspaper. The codes are being used to offer readers more dynamic experience. An increasing number of publications have begun using the codes to bridge the gap between offline and online media. Newspapers in particular have been offering exclusive video content, letting readers watch interviews of commentaries without interrupting their reading experience. Print media has been struggling to find a foothold with an audience that has become increasingly dependent on technology. The public now has access to all…

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